What is niche marketing? Niche marketing involves marketing your business as the ‘experts’ in the distribution of a certain product or service. By being a specialist, your business will secure a certain proportion of your target audience. Now, it is n ...
Approximately 2% of all first-time visitors to an online store are converted into buyers. This means that a significant percentage of online visitors are potentially lost. Ad Retargeting is a very effective method for converting the people from ‘just brow ...
Much like guerrilla warfare, which uses atypical tactics in order to combat the enemy, Guerrilla Marketing uses atypical tactics to engage the target audience. Guerrilla Marketing comes in a variety of different forms. It can creatively weave its way into ...
Market Research is a valuable and important tool for cultivating business growth. The information it provides can act as a useful guide in the decision-making process for a business. The basis of market research is to identify and solve problems within a ...
Integrated marketing is a holistic approach to communicating your marketing message. It’s making sure that you are delivering a consistent message across all your marketing efforts, both on and offline. It goes far beyond just putting a common tagline acr ...
One of the best ways to engage current customers and win new ones is through a tried and tested marketing channel such as Event Marketing. Event Marketing involves face-to-face contact between companies and their customers at special events like trade sho ...
Coupon marketing has been an advertising staple for a very long time. However years ago the word ‘coupon’ stirred images of cutting dotted lines in the newspaper and magazines. This style still exists but the coupon world has moved on in a significant way ...
What is it? SMS marketing is a form of marketing that involves sending deals, promotions or important business information to customers directly via text messages.SMS marketing is different to other marketing campaigns due to the fact that customers h ...
Sponsorship marketing has been around for a long time yet it’s not something that finds a place in most marketing plans. In fact, the common understanding of sponsorship marketing is limited to having a company logo visible at a sporting or charitable eve ...
The ultimate goal for most businesses is growth. Even small businesses aim to grow in one-way or another. However, growth won’t occur without taking the proper strategic measures that take advantage of the market and your customers. Here are some tips for ...
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