Ambient advertising has been around as long as the woods. If you’ve ever passed a tree with a message scrawled across the bark, you’ve experienced a form of ambient advertising. In the world of advertising however, the term ambient advertising only surfac ...
Look at the above image and ask yourself the following question: What product is this? That’s right, it’s Coca-Cola! Pretty easy right? Now ask yourself this question: How were you able to so easily recognise that the image was representing Coca-Cola, whe ...
Customer service is the human representation of your brand. As such, it is important to remember that your company consists of human interactions. Every sale, enquiry and dispute involves a customer and an employee interacting in one way or another. It is ...
This is the second in our series of posts on Content Marketing. In the first post we explained what content marketing was, why it was so important in today’s digital world and what you could do to build a successful content marketing strategy. This week w ...
Content Marketing is a term you’ve probably been hearing a lot about lately. And you might be wondering what’s all the fuss about. Well, thanks to the rise of social media, content marketing is now front and centre in any discussion about marketing and ad ...
In this age of tweets, blogs, emails and updates one would imagine marketing is all about going digital. And to an extent, it is. But given the huge focus on digital, we thought it would be a good idea to shine a light on a channel that hasn’t been in the ...
It’s perhaps a sign of our times that we now carry as much computing power in our pockets as we do in our heads. The reason of course is the rise of the smart phone. Given its ease of use, interface and growing computing power it’s become the device of ch ...
The popular notion of creativity is that it’s best achieved when there areno constraints. With complete freedom comes complete creativity. Remove the obstacles of budget, style guides, mandatories and you’re on the path to creativity. Unshackled from ever ...
Imagine for a moment your brand came to life and had a personality of its own. What kind of person would it be? What would it look like? Would you walk past it on the street, or be interested in starting a conversation? While it may sound far-fetched to m ...
Less than a decade ago it didn’t even exist. Now it’s got over 500 million users, generates 400 million conversations a day and gives bird speak a whole new meaning. We are of course talking about the phenomenon called Twitter.If you’re reading this and s ...
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