It seems like just yesterday when YouTube ads were non-existent. In the yester-year of ad-free videos we would just click frivolously from video to video, with no interruption halting our web experience.But, those days are long gone and video marketers ar ...
The rise of consumer-business interactions in online settings is on the increase. According to a 2012 Sitel Study, 71% of 16-24 year olds go online when they have a problem with a product and 67% of 23,000 consumers in a J.D. Power and Associates study ha ...
With over 1 million apps in both the Apple Store and Google Play, it’s easy to assume that everyone has an app – except you. Just like businesses once asked “Do I need a website?” the question many business owners now ask is “Do I need a mobile app?” But ...
Ambient advertising has been around as long as the woods. If you’ve ever passed a tree with a message scrawled across the bark, you’ve experienced a form of ambient advertising. In the world of advertising however, the term ambient advertising only surfac ...
Look at the above image and ask yourself the following question: What product is this? That’s right, it’s Coca-Cola! Pretty easy right? Now ask yourself this question: How were you able to so easily recognise that the image was representing Coca-Cola, whe ...
Customer service is the human representation of your brand. As such, it is important to remember that your company consists of human interactions. Every sale, enquiry and dispute involves a customer and an employee interacting in one way or another. It is ...
Recently the Australian Federal Court awarded the Corby family (Schapelle Corby) more than $50,000 in damages after their personal family photos were released in a book called ‘Sins of the Father.’ The family was awarded the money on the grounds that they ...
Since the relatively recent shift into the age of digital communication, it seems that social media marketing should be second nature to most businesses today. However, according to the 2013 Yellow Social Media Report, only 30% of Australian small busines ...
The latest TV Ratings Report from Think TV (a marketing initiative of Free TV Australia) has just been released and the research reveals some very interesting facts on TV viewing which may surprise you! Here are just some of the highlights: Highlights Br ...
In Part 1 of this Blog we defined what online marketing is, what it covers and how best to approach it, i.e. the right strategy to tie it all together. In Part 2 we will look at the individual components that make up online marketing. Many of these are te ...
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