When To Revamp Your Website

When To Revamp Your Website

Website development is an iterative process. Your website is never “finished” in the way that most normal jobs are. As technology improves, you become obligated to update your existing website in order to keep up with your competitors. However, it is unreasonable to expect most smaller websites to be significantly updated every day. Updates have to be sporadic, which naturally poses a question, how do you know when to update?

To answer that question, here are some tips on when to revamp your website.

Your Customers Are Complaining

Your website exists for your clients. For this reason, it’s important to carefully listen to what they’re saying, and to take note of any repeated complaints.

Common complaints could be:

  • Your website speed is too low

  • I can’t find x on your site

  • I have filled out your contact form and I never get a response

Try not to ignore these complaints, as allowing these problems to fester will only cause more problems down the line.

Your Bounce Rate Is Too High

You have a very short window of time to catch you visitor’s attention. Most sites suffer from an astronomically high bounce rate because they failed to remedy their issues. Some common problems are:

  • Non-dynamic sites: People visit your site on their phone, but because they are not optimized for mobile devices, they leave

  • Visitors do not find the data they need right away

  • Weak call-to-action prompts

Check your site’s analytics and determine whether your bounce rate is high, or session duration is too low.

Your Website Isn't Mobile-Friendly

Building your site for mobile phones and tablets is no longer optional, it’s necessary. Most smartphone users spend an average of 5 to 6 hours on their phone. The majority of web traffic now occurs on mobile devices rather than on desktop computers. By not adopting a mobile-first strategy into your web design, you risk losing out massively on leads.

Your Website Is Hard To Manage

Website innovation might have made some amazing progress since you last built your website. Your site should be nimble. It needs to be able to grow with you and stay adaptable and versatile as you build and develop your business.

You should have the option to roll out quick improvements on the fly, whether that is adding another blog post, adding or removing items/services, or revising your active times.

Modern sites supported by CMS like Webflow build on a current design to make updates to your site simple, without the need to hire expensive developers.

Outsourcing

Website innovation might have made some amazing progress since you last built your website. Your site should be nimble. It needs to be able to grow with you and stay adaptable and versatile as you build and develop your business.

You should have the option to roll out quick improvements on the fly, whether that is adding another blog post, adding or removing items/services, or revising your active times.

Modern sites supported by CMS like Webflow build on a current design to make updates to your site simple, without the need to hire expensive developers.

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