The Key UI / UX Terms Every Marketer Should Know

The Key UI / UX Terms Every Marketer Should Know

It is impossible to create a website without communicating with your internal team. As a business owner, you can’t simply hire a web designer and wait for the product to be finished. To be able to effectively use your website, you must first understand basic User Interface (UI) and User Experience (UX) terminology.

Many web design agencies believe that clear and transparent communication between the customer and the designer is critical to the final product’s success. 

Here are several UI- UX design terms as a resource for when you are speaking with colleagues, interpreting design-oriented projects, or providing feedback on new websites and applications.


Agile is a software development methodology that divides the web design process into smaller and more manageable steps. A website is constantly being improved through iterations that add functionality. This software helps to make that iterative process a little more manageable.

Brand Book

The Brand Book is the document that ensures your website will maintain your brand’s standards. This information is critical for establishing your brand’s identity and will inform many design decisions. 

Guidelines for Corporate Identity

Corporate Identity Guidelines assist in defining how the public perceives your company. This guideline, which is akin to a more comprehensive brand book, includes the design parameters that a website must follow. It will, among other things, specify the color palettes, logos, and typography to be used.

Search Engine Optimization (SEO)

SEO is the practice of increasing a website’s visibility on the internet through organic search results. Relevant and useful content containing frequently searched phrases helps the website rank higher in search results. If done correctly, traffic to the website will increase as the site’s SEO improves because more people will find it.

Call To Action (CTA)

A CTA is a graphic element motivates and encourages site visitors to take a specific action, such as purchasing, downloading, or subscribing to a newsletter. The CTA specifies what the visitor should do and what the page’s developer expects. A CTA is typically shaped like a button with various visual effects that draw attention to it.

Usability Testing

Usability testing is a method of determining how simple a product is to use. It is often done by gathering a group of users to test how difficult or easy a website is and whether it requires further improvement.

User Engagement

User engagement represents how users interact with a website. The site must provide appropriate value to the user to maintain or increase engagement.

Unit Testing

Unit testing is the process of testing individual small sections of a website to ensure that they work properly. This testing is especially important because if you skip it and later encounter an error, it will be much more difficult to determine the true source of the problem.

Negative or White Space

Empty white or negative space can be used to effectively guide the user’s attention to the page’s important content. If there is not enough white space, the page may feel cluttered, diverting the user’s attention away from your message.

Going Forward

There will undoubtedly be more questions to answer and problems to solve even if you have a comprehensive knowledge of UI and UX terms. But if you feel overwhelmed, then don’t worry. You can take the advice from the experts of the best web design agency in Perth! For more details, look at our website today!

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