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5 Social Media Marketing Myths

Social media can be an incredible asset to your business. It can allow you to reach millions of potential customers all over the world. However, though social media is a powerful tool, it is one that is often misused by even sophisticated businesses. To h ...

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Why Facebook Is Now Pay To Play

There was a time, not too long ago, when Facebook felt a little bit like a local farmer’s market. It was filled with a decent number of customers, with humble little stalls owned by regular people selling their goods. If one of the stall owners decided to ...

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Optimising Your Facebook Ads

Though all exponential growth curves have to flatten out eventually, it seems Facebook is far from reaching its critical limit. With nearly one quarter of the world’s population engaged with the platform, it has simultaneously become the news source, info ...