Managing social media campaigns can be incredibly time-consuming. It can be hard to find the manpower needed to execute a decent campaign, which is why you need social media tools to take care of your platforms.Below, we'll cover the top social media tool ...
5 Social Media Marketing Myths
Social media can be an incredible asset to your business. It can allow you to reach millions of potential customers all over the world. However, though social media is a powerful tool, it is one that is often misused by even sophisticated businesses. To h ...
How Does Food In Advertising Look So Good?
Back in 2011, Dominos Pizza released its now legendary “Show Us Your Pizza” campaign. The campaign was a response to the misleading advertising that had angered customers worldwide. Expecting to receive a delicious, picturesque pizza as shown in the comme ...
How Consumers Want To Engage With Social Media Brands
Analysing consumer behaviour on social media is like drinking from a fire hose. There is so much information to absorb, that it can at times feel counter productive to even look at it. But from every data set, trends emerge, and we now have a pretty good ...
Why Facebook Is Now Pay To Play
There was a time, not too long ago, when Facebook felt a little bit like a local farmer’s market. It was filled with a decent number of customers, with humble little stalls owned by regular people selling their goods. If one of the stall owners decided to ...
Increasing Facebook Audience Engagement
Increasing your Facebook engagement can appear to be overwhelming if you are new to Facebook advertising. However, it is surmountable if you take time figuring out how best to keep individuals engaged and intrigued by your content. What is Facebook E ...
Optimising Your Facebook Ads
Though all exponential growth curves have to flatten out eventually, it seems Facebook is far from reaching its critical limit. With nearly one quarter of the world’s population engaged with the platform, it has simultaneously become the news source, info ...
5 Ways To Increase Your Facebook Reach And Engagement
With only Google and YouTube ahead of it in the traffic wars, Facebook is the third most trafficked site on the Internet. As you’d expect, this leads to a substantial amount of competition for advertisers. Newsfeeds have become flooded and as a result, Fa ...
Top 5 Social Media Marketing Mistakes To Avoid
Social media marketing does not come without its difficulties. Even though we are getting increasingly skilled at the art of marketing via online social media sites, there are always pitfalls that many people seem to fall into.But why is this the case?The ...
Developing Your Own Social Media Advertising Strategy
Creating a powerful social media strategy has never been more important than it is today. Beyond the massive proportion of people who are now using social media channels, Google will be increasingly using social media signals for SEO. To be successful at ...