It’s the new buzzword on the block and it seems everyone wants a piece of the pie chart. We are of course talking about “Big Data” and as the name suggests it refers to the huge amounts of data we can now collect and analyze. Today we take a look at the t ...
In this age of tweets, blogs, emails and updates one would imagine marketing is all about going digital. And to an extent, it is. But given the huge focus on digital, we thought it would be a good idea to shine a light on a channel that hasn’t been in the ...
It’s perhaps a sign of our times that we now carry as much computing power in our pockets as we do in our heads. The reason of course is the rise of the smart phone. Given its ease of use, interface and growing computing power it’s become the device of ch ...
The popular notion of creativity is that it’s best achieved when there areno constraints. With complete freedom comes complete creativity. Remove the obstacles of budget, style guides, mandatories and you’re on the path to creativity. Unshackled from ever ...
The latest Roy Morgan Research finding confirms a trend most of us are probably aware of – More than 50% of Australians now shop online. In the last year alone, online retail has grown 12% taking the percentage of online retail as a part of overall retail ...
Imagine for a moment your brand came to life and had a personality of its own. What kind of person would it be? What would it look like? Would you walk past it on the street, or be interested in starting a conversation? While it may sound far-fetched to m ...
Less than a decade ago it didn’t even exist. Now it’s got over 500 million users, generates 400 million conversations a day and gives bird speak a whole new meaning. We are of course talking about the phenomenon called Twitter.If you’re reading this and s ...
It’s easy to get distracted by the seemingly monthly advancements in advertising mediums. It seems as soon as we start to get the hang of a new form of advertising, another one comes along for us to learn. Youtube videos, iphone apps and the like are pret ...
Yep.I know.I get it.Another article about branding? Really? I understand. The word “branding” has been the Poster-boy for consumerism, business and marketing gurus since it’s conception. We all know that branding is an important part of business, and it p ...
Just recently the media was buzzing with news that Cornell University researchers had managed to create a replacement ear using a 3D printer and injections of living cells. It was the latest achievement in a long line of breakthroughs in 3D printing. Sudd ...
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