It is pretty much a given at this point that if you are a business owner, you have some form of an online presence. Whether it is a Facebook page, YouTube channel or even your own website. Depending on the nature of your business, this presence might be enough to satisfy your goals. For example, if you are an eBay seller, you might only need your eBay page to attract business. However, you may be in a position where you need more online autonomy, such as if you needed a site that allowed you to have your own ‘store’ section with a checkout system. If you are in this position, we would like to help you by explaining one of the major cornerstones a great website - a great CMS.
What is CMS?
CMS stands for Content Management System. In the context of a web CMS, it is a system that allows users to control all of the editing, posting, publishing and layout of their website. It does this by separating the content of a website from its design layout. This allows users to freely update and add material without huge changes to the site’s layout being an issue.
What makes a good CMS?
Put simply, a good CMS is one that is easy to use. There is no point having a CMS that is just as difficult to use as a code-based management system, otherwise you may as well keep things the way they are and hire a full time Webmaster. You want your CMS to be intuitive to use so updating your site is a streamlined process.
This may involve getting your CMS customised to your personal needs. If you need to make multiple posts to different areas of the websites in staggered time intervals, your CMS needs to be able to do that. The goal of a CMS is to make these otherwise tedious practices become somewhat automatic. This process will involve putting some time and thought into what kind of content you are going to be including into the website and what kind of functionality the CMS will need.
What are the benefits of a CMS?
The most beneficial aspect of a CMS is that is removes the requirement for users to have an in-depth knowledge of coding in order to control their website. In most cases, the web designer would be contacted whenever a change to the website needs to be made. This means that updates are usually delayed, as every change needs to go through a middleman first. So essentially, a CMS gives the power to the owner of the website. By investing in a powerful CMS you avoid the need to hire a Webmaster to take control of the regular website tweaks. This saves money and time in the long run.
Once the system has been set up, you now have full control of your website. This has a number of benefits. Firstly, as a business owner, you are more likely to update your website with new content if the method of updating is more user-friendly. New content is highly favoured by online search engines and subsequently pushes up the search engine ranking of the website. In addition to this, the site can be updated with new SEO keywords regularly (which will also boost your search engine rankings).
A strong CMS will add another layer of security to your online information. If you use a common, open source CMS, you have the support of literally thousands of developers whose main job is to protect your information and make sure your CMS runs smoothly. You aren’t relegated to one single Web developer who may encounter an unfixable problem and then be stuck.
A great CMS is so important to a great website. More than just the added flexibility it provides, the real benefit is that it empowers you as a business owner with full autonomy. You can respond quickly to changes in the market and update your website at your own discretion at no extra cost.
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