Did you know that 95% of people don't go past the first page of Google's search results? It's crucial to make sure your website makes it to the first page and the way to do it is through SEO.
Search Engine Optimisation (SEO) is a method of structuring your website in a way that will allow it to be ranked highly on search engine results pages (such as Google).
Search engines regularly alter their algorithms to respond to their user base. This means that for SEO to be successful, it must be performed regularly.
This is why we ensure that we are constantly keeping track of the changes in Google's algorithms so that your website doesn't drop down in the search results page.
Back in the early days of Google, SEO used to only be about keywords. As long as you stuffed the right keywords into the text of your site, you were okay.
Now things are quite different! While keywords are still important, there is now a larger focus on other areas (such as Web Design, Analytics, Backlinks and more).
We develop creative campaigns that communicate a consistent key 'umbrella' message to your customers via any medium deemed relevant, both above and below the line.
"Ad Impact’s integrated approach has been extremely important, from the redesign of our logo through to our television commercial and website, by providing a seamless consistent brand message through all the different touch points of our business".
"It's a pleasure to work with an agency which not only understands our brand, but also adds value through their pro-active creative ideas. Their responsiveness, implementation and professionalism far exceed industry norms and even my own expectations".