Integration in marketing is the connection between every aspect of your business strategy. It ensures a key umbrella message is communicated across all mediums and alleviates any fragmentation.
Fragmentation can occur when you have different providers working on different parts of your communication, which can result in an unclear key message. This is a big downfall of many potentially effective advertising campaigns.
At Ad Impact, our integrated approach allows the communication to your customers to be continually building your brand message through various touch points. We ensure that your campaign reinforces itself across all mediums, by being consistent throughout. This results in a synergistic effect, where your key message is now more powerful than the sum of its parts.
The strategic and creative direction provided by Ad Impact, together with its ongoing commitment to our business, has contributed to our success, which has helped our division become a major player for the Summit Homes Group.