To drive traffic to their new website Midalia Steel announced a DIY contest that rewarded the best steel DIY project with a $1000 voucher. Customers had to post pictures of their DIY project on the new website for a chance to win. Given how passionate Australians are about DIY, our radio spot decided to highlight one enthusiastic DIYer’s attempts to photograph his project. Much to his wife’s dismay.

Newspaper Ads

Portfolio Midalia 14

According to Royal Life Saving Australia’s statistic for 2011, 14 year olds and under are the most common age group to drown in Swimming Pools. The birth of a child is the one time when parents become acutely aware of child safety and how fragile kids’ lives can be. To bring home the importance of pool fences in a simple yet visually impactful way, we placed our message right next to the birth announcements in the newspaper.

Midalia Award White

The PADC Gold Skull was awarded to Ad Impact for outstanding Newspaper Advertising for Midalia Steel and was one of only a select few handed out on the night.

PADC Gold 2011

Ad Impact’s win was the only Caxton to be won by a Western Australian agency and was one of only 12 awarded.

Midalia Award 1 White

AdImpact’s Midalia Steel “Pool Fence” ad was awarded the Bronze Star at Ad Stars – The Busan, Korea-based worldwide advertising festival. 146 judges from 44 countries selected the very best ads from over 10,431 entries worldwide. AdImpact was one of only four Australian agencies to win at the worldwide festival.

Bronze Star, Ad Stars Festival 2012.

Web Design