The Australian Automobile Club (AAC) is a new alternative to the established roadside assistance players.
The challenge was to set AAC apart from the existing roadside assistance companies in a way that was simple, yet memorable. In addition to a new corporate identity, we created a TV spot that showcased the benefits of AAC with a minimalistic approach.
The Australian Automobile Club is a new alternative to the established roadside assistance players. AAC needed an effective TV spot that worked within their budget.
In order to create an ad that was visually interesting and worked well within the budget, we decided to utilise text in a dynamic way. The result was a clever ad that communicated the AAC's message brilliantly.