Every city is different and advertising in Perth is no exception. The mediums that you choose to advertise on have a significant impact on the response you get from your target audience. Luckily, we’ve got the experience to navigate you through this process and find the right fit for your business.
Time and time again, studies reveal that TV is the number one influence on purchasing decisions in Perth. We believe that it’s because a strong TV campaign combines both audio and visual elements to emotionally connect with viewers as opposed to just one or the other.
The quality that really differentiates us from other businesses is our Integrated Approach. Using our Integrated Approach, we design your TV advertisements based on the core message that your business is trying to communicate to your target audience.
We take into account how the advertisements could extend to print advertising, radio advertising and more within the Perth Metro area. The key to this is creating simple and effective TV ideas that are malleable and transferrable across all mediums.
Radio is often referred to as ‘theatre of the mind,’ due to its ability to create highly evocative images and stories in the mind of the listener. It’s an excellent marketing medium because it reaches many people and in the Perth area, is perfect if you require a more cost-effective form of advertising.
We aim to create radio advertisements for your business that make the most of the audio medium. We see the audio-only nature of radio not as a restriction, but as a creative challenge.
As with every other marketing endeavor we undertake, we come to the process of creating radio ads with our Integrated Approach. Our aim it to ensure that at the heart of it, your radio ad communicates the core message of your business clearly.
Print advertisements need to grab your audience’s attention quickly. Generally speaking, print ads are found in environments where they are surrounded by other print ads. This means that to advertise successfully, they need to be compelling.
We believe that an effective print ad is one that is simple. Print ads that are effective are always based on a simple idea that cleverly communicates the core message of a business or product.
We combine this philosophy with our strong graphic design background. This enables us to transform our creative concepts into dynamic ads, which are visually appealing and creatively engaging at the same time.
The media planning process is where we create a structured plan of the optimal media platforms to broadcast your advertising – whether it’s magazines, TV stations, radio stations or more.
Successful media plans are the ones that get the root of your target audience’s viewing habits. This can only be achieved by having a great understanding about how media platforms work, which is where we come in.
Because we’ve been in the advertising business for over 25 years, we have an incredible amount of media planning experience over a number of different platforms. We know what is going to get your message to the right people in the most effective way possible because we’ve done it so many times before.
Also commonly known as 'banner advertising,' display advertising can help create a digital presence for your brand. One of the ways that we do this is by using retargeting methods.
Retargeting is the process of creating display ads that show up again and again, after your customer has visited your site. This means that when they go to a new site, they will see your display ads. This reminds them to revisit your site again in the future.
We aim to create simple, but eye-catching display ads that promote your business effectively. Generally speaking, display advertising doesn’t have a lot of space to work with, but we see this as a challenge and not a restriction.
Online search is still the number one way consumers look for information about local products and services. But, 75% of searchers don’t scroll past the first page of search engine results. So how can you make sure they are finding your business online?
Whether consumers are searching via Web or mobile, the Ad Impact Platform shows your text ads to consumers searching for keywords related to your business, products, and services. Ad Impact puts your message on top search engines like Google, helping more local customers find your business when they search online. We also offer total tracking of results 24/7, including phone calls through our unique dashboard.
Marketing online has become increasingly more prominent as the years have gone on. Online isn’t what it used to be and is now fertile ground for engaging and powerful advertising.
Email marketing, search engine marketing, search engine optimisation and display/banner advertising have all become staples in the majority of marketing plans.
When we help you market on online channels, we do so with a deep understanding of their inner workings. We’re constantly updating and changing with the digital environment as technology progresses so that we can help your business be on the cutting edge of the web.
Powerful magazine advertising is about more than great visual appeal. What really makes a strong magazine ad is knowledge of the kind of magazine that it’s going to be published in.
Because we have over 25 years experience in the industry, we are well adept at crafting magazine ads that make the most out of the medium. We know how to create magazine ads that will stand out, but still fit the style of the magazine itself.
A sale catalogue’s impact can vary greatly depending on the skill level of the designer. A great designer can give your catalogue a look and feel that can communicate luxury, cost-effectiveness or whatever message you desire.
As with every part of our advertising, our Integrated Approach is a major influence on how we create your sale catalogue. We want your brand’s unique personality to stand out in everything that we do for you and sale catalogues are no exception.
We pride ourselves on our award-winning graphic designers, who will make your catalogue into something memorable and impressive.
Arguably one of the most powerful forces in the last few years, social media has a unique element to it that a lot of advertising doesn’t – it uses real people with real opinions.
With our support, we can help you transform your number of followers, get more people talking about your business and give it a voice and personality of its own that encapsulates your brand’s essence.
The development and implementation of the “Percy” promotion campaign for the Off-street Parking business has enjoyed and continues to enjoy success in supporting the CPP City of Perth Parking brand name.
Director Business Units
City of Perth