Fusion Model

There's a method to outstanding advertising. It involves getting to know your business, your brands and your market more deeply. It involves fostering a fusion between agency and client that results in proactive, not reactive, interactions. We call it The Fusion Model.

No branding, marketing or positioning problem is the same as another and the right solution is the one that fits your problem, your business objectives and your sales goals. The Fusion Model is a proprietary model that allows us to develop solutions that do just that.

Outstanding solutions come from a clear, differentiated business strategy and a deep understating of the brand and the market. The Fusion Model was developed out of this insight and it's been so successful that it's now at the core of how we work. We love it. Not surprisingly, so do our clients.

Our approch

Our Approach

Our approach involves getting to know your business and brand deeply while fostering a union between agency and client.

Goal communicates

Everything Communicates

Using multiple channels to interact with your customers is essential in growing your business. Your creative message needs to be consistent across all touch points with one key message through one agency.

Outstanding Praise

We approached Ad Impact because we wanted a catchy jingle for radio advertising that represented our brand and would appeal to our target audience. Luciano jumped straight into action and came up with a fantastic sound that really worked for us. He listened to our input and enthusiastically incorporated our ideas to combine the jingle into 3 separate radio adverts. The ads have been received positively by the public and have resulted in new business for us. Thanks Luciano, I have no hesitation in recommending Ad Impact to others.

Linda Smith
Linda Smith

Marketing Manager
Brooks Hire Service
brookshire.com.au

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