There's a method to outstanding advertising. It involves getting to know your business, your brands and your market more deeply. It involves fostering a fusion between agency and client that results in proactive, not reactive, interactions. We call it The Fusion Model.
No branding, marketing or positioning problem is the same as another and the right solution is the one that fits your problem, your business objectives and your sales goals. The Fusion Model is a proprietary model that allows us to develop solutions that do just that.
Outstanding solutions come from a clear, differentiated business strategy and a deep understating of the brand and the market. The Fusion Model was developed out of this insight and it's been so successful that it's now at the core of how we work. We love it. Not surprisingly, so do our clients.
Our approach involves getting to know your business and brand deeply while fostering a union between agency and client.
Using multiple channels to interact with your customers is essential in growing your business. Your creative message needs to be consistent across all touch points with one key message through one agency.
The development and implementation of the “Percy” promotion campaign for the Off-street Parking business has enjoyed and continues to enjoy success in supporting the CPP City of Perth Parking brand name.
Director Business Units
City of Perth