Snoot is a website that allows buyers and sellers within the same neighbourhoods to buy and sell their belongings.

This being a new website, one of our primary tasks was to establish the name Snoot in consumers' minds. The advertising also had to communicate the Site's key benefits, which included the ability to upload large photos of the goods as well as write longer descriptions so buyers knew exactly what they were buying before they made the trek to the sellers place.

Keeping in mind that the target audience were usually night owls who got online after work or Uni, we came up with a witty, clever spot that every night owl would identify with.

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