How do you come up with a nice, clever and unique campaign for a great property? You find a nice, clever and unique USP for the property. The first step was to identify what made The Wharf so desirable. Clearly it was the beautiful ocean next door. And what does any self-respecting Aussie do when next to the ocean. Other than dive in, it’s getting a boat. What do you get when you have an ocean full of boats. Well, as this TV spot Ad Impact created shows, The Wharf had just the answer.