The Duchenne Foundation looks after those afflicted with Duchenne Muscular Dystrophy (DMD) and their families. The goal was to create a powerful TV commercial that illustrated the reality of living with DMD – an ad that was both simple and real. The concept consisted of a bouncing ball slowly coming to a stop as Logan Bayley, a child living with Duchenne, talked about the fatal disease and how it limited muscular movement.


Portfolio Duchenne 8