Duchenne Foundation Australia is a non-profit charity dedicated to helping those affected with Duchenne Muscular Dystrophy and their families.
The challenge for Duchenne was to completely refresh its corporate identity. This included a new CMS-fitted website, a hard-hitting TVC and an update to its logo. We created a new look for Duchenne Foundation, pro-bono.
The Duchenne Foundation looks after those afflicted with Duchenne Muscular Dystrophy (DMD) and their families. The goal was to create a powerful TV commercial that illustrated the reality of living with DMD - an ad that was both simple and real. The concept consisted of a bouncing ball slowly coming to a stop as Logan Bayley, a child living with Duchenne, talked about the fatal disease and how it limited muscular movement.