Every few years the City of Perth runs a campaign to reframe Perth City to its residents in a new and exciting way.
We recommended a comprehensive approach to the city’s advertising and marketing. While an umbrella campaign positioned the city as vibrant, exciting, accessible and safe, a tactical campaign that was more topical in nature highlighted the multitude of other reasons to visit the city. This included entertainment promos, dining experiences or shopping during the festival season.
The traditional tale of Christmas, celebrating the values of love, giving, and the importance of family got a touch of 3D to bring the event alive in an exciting way.