Brooks Hire wanted to communicate the size and power of their machines, as well as the superiority of their service. They also wanted to deliver this message through a catchy jingle. With this in mind, we created a radio campaign that focused on how Brooks Hire heavy machinery is suited for bigger jobs, and punctuated it with the jingle “better being with brooks.” After a successful national campaign, the client had this to say about our work:
“We approached Ad Impact because we wanted a catchy jingle for radio advertising that represented our brand and would appeal to our target audience. Luciano jumped straight into action and came up with a fantastic sound that really worked for us. He listened to our input and enthusiastically incorporated our ideas to combine the jingle into 3 separate radio adverts. The ads have been received positively by the public and have resulted in new business for us. Thanks Luciano, I have no hesitation in recommending Ad Impact to others.”