Brooks Hire

Brooks Hire is Australia’s largest privately owned rental company for construction equipment. It specializes in the rental of earthmoving and construction equipment to mining industries, government departments and private clients.

Brooks Hire wanted to communicate the size and power of their machines, as well as the superiority of their service. They also wanted to deliver this message through a catchy jingle. With this in mind, we created a radio campaign that focused on how Brooks Hire heavy machinery is suited for bigger jobs, and punctuated it with the jingle “better being with brooks.” After a successful national campaign, the client had this to say about our work:

“We approached Ad Impact because we wanted a catchy jingle for radio advertising that represented our brand and would appeal to our target audience. Luciano jumped straight into action and came up with a fantastic sound that really worked for us. He listened to our input and enthusiastically incorporated our ideas to combine the jingle into 3 separate radio adverts. The ads have been received positively by the public and have resulted in new business for us. Thanks Luciano, I have no hesitation in recommending Ad Impact to others.”

Linda Smith, Marketing Manager - Brooks Hire Service