Top Advertising Agencies – 4 Things To Look For

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Posted by luke on

There’s plenty of information out there about marketing and advertising techniques. Every blog you look at has “10 ways to improve X” or “5 signs Y isn’t working. However, there’s not a whole lot out there about agenciesthemselves. Specifically, there’s very little information in regards to how to discern one agency from another.

When you’re running a business (or in charge of the marketing for a business), you put a lot of faith into your agency for the growth of your business. You entrust them with your money and count on them to point you in the right direction. 

But there’s a lot of agencies out there all claiming to offer the same thing. How are you supposed to know what you should be looking for the top advertising agencies?

That’s what we’re here to help you with.

Experience/Track Record

Experience is invaluable. If an agency has been around for a considerable amount of time, it’s usually a sign that it’s doing something right, otherwise it wouldn’t still be around. However, the exact numberof years shouldn’t be the only deciding factor, rather the breadth of clients the agency has worked with in that time.

The top advertising agencies are the ones that have worked with many clients andhave survived for a long period of time have a philosophy that undeniably works.Succeeding in one industry is hard enough, but succeeding in multiple industries is a sign that an agency had cracked the code.

Look for advertising agency that has a lot of experience in multiple industries.

Fully Committed to Your Business

When certain agencies deal with clients, they adopt a cookie-cutter approach to simplify the relationship (for themselves). While this makes it easier for the agency, it tends to backfire for the clients, who receive a lack of personalised strategic guidance.

This method doesn’t address the unique challenges faced by your business, which is going to limit your results. The right agency is one that takes a deep dive into your business, and really analyses what makes it tick. This can help you to discover (and solve) problems that are reallygetting in the way of your growth. 

Look for top advertising agencies that actively suggest ways of improving your business and don’t just sit back and wait for you to tell them what to do.

Helps you Achieve REAL Results for Your Money

When it comes to money, the reality is that you can find top advertising agencies that will fit any budget you throw at them. Whether you want to spend $500, or $1,000,000 on advertising, someoneout there will do it for your chosen price.

But results talk. What they do with the money you invest into them really determines their effectiveness as an agency. Great agencies are able to generate leads, and not just “impressions” or “clicks” for your business. 

Look for top advertising agencies that have a track record of generating leads. Ask for real numbers and what number of sales (or % increase in sales) they have generated for their clients. Don’t be sucked in by vague metrics like “impressions”.

Proactive, Not Reactive

Traditional agencies normally have a “wait and respond” approach to advertising. They wait for the client to contact them with a request, and then react accordingly. The top advertising agencies have a different approach – they find opportunities without being asked.

These kinds of agencies can make a huge difference when it comes to growing your business. That’s because they can see gaps in your current strategy that are holding you back. 

‘Proactive’ can mean a lot of different things. For one, it refers to staying up to date with the latest technology and trends in the industry. For example, ensuring that your website is up to date and that they are in tune with the latest changes on the platforms they use.

It can also mean that they are regularly coming up with ideas and strategies of their own. For example, suggesting cool ideas for a Facebook campaign even without being asked. 

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