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The Top Web Design Mistakes To Avoid

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Posted by luke on

Sometimes when you want to create something brilliant, you need to look at the things that you definitely should not do. We believe that web design is no different, which is why we’ve created our list of the top web design mistakes to avoid.

No Responsive Capabilities

If you have read any of our other blogs, you probably would have noticed that we tend to go on about responsive web design a lot, and how important it is today.

Responsive web design is the process of designing a website so that it is able to adjust to whatever device that it is used on. This means that whether you are using a desktop computer, Tablet or Smartphone, the website will adjust its specifications so that it fits the dimensions of the device.

We know that we keep going on about it, but we keep going on about it for a reason. It is one of the most important aspects of web design in 2015. Here’s some stats that you might find interesting:

  • 80% of people shop using their Smartphone (Comscore),
  • 40% of people will choose a different search result if the first is not mobile friendly. (SurveyMonkey)
  • 45% of users ages 18-29 use their smartphones for searches every day. (SurveyMonkey)

It’s just draconian at this point to design a website with no responsive capabilities, so make sure you don’t leave it out!

No Search Function

Navigation is a very key element to a good website because it is the thing that is going to allow your customers to actually use your site and stay on it for longer. Sites with poor navigation capabilities often lose their customers too soon in the buying process because they are not able to successfully move through the site with ease.

One of the things that many sites tend to leave out is a search function. A simple search tab that allows users to look for what they want specifically can help take some of the navigation issues off of the table.

Complicated Registration Forms

Don’t you hate it when you need to sign up for a site and they require a bunch of details before you can do it? So do the majority of people.

Most people are reluctant to give their information out anyway, so when they are faced with a multitude of categories that need to be filled out they are unlikely to follow through. Unless you are offering something really spectacular, people normally aren’t going to offer up their details very easily. In the world of the Internet, data is currency, so you better be selling something good.

Unless you really require additional details, the solution is to make your registration forms simple and to the point. Name, email, register.

Slow Servers

Choosing your web host (insert link here) is crucial in 2015 because people are spoiled with speed. Back in the day, you could get away with a slower site because people weren’t used to super fast speeds on the Internet. As site speed has increased, attention spans have done the opposite.

This means that you need to choose a web host that is going to give you the absolute fastest site speed that you can afford.

Dead End Pages

The way that pages are supposed to work is that each page should point the user towards a call-to-action. This means that there should be links, or instructions on the page that tell users what to do ‘next.’ Dead end pages are pages on your site that have no ‘next step’ in the buying process.

The problem with these pages is that they can distract or completely lose a viewer who is in the process of converting to a customer. The solution is to either remove these pages completely, or alter them so that they encourage viewers to register, buy or something that keeps the buying process moving forward.

We hope that this list will help you in your efforts to make an absolutely killer website. The great thing about the things on this list is that they are all easily fixable and will all save you money in the long run.

Check out our other blog posts on Website Design:

Topics: Web Design

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