Two giants in modern advertising.
Digital is taking over...or so they say.
Why it is that the world's biggest tech companies still need TV.
Why tech giants can't seem to shake off the vice-grip that is traditional media
A discussion of the benefits of sticking to a more traditional medium of advertising.
TV is clearly the most powerful medium for influencing customers and the most seductive medium for business owners. It's an amazing medium for sure, but is it right for you?
The myth that TV advertising is becoming an irrelevant form of marketing seems plausible on the surface, but when you really look at the stats the story is very different.
A solid understanding of the TARP system could be preventing you from getting the most from your TV advertising rates.
TV advertising spend is not going ot be on top for long.