What is Google Ads Quality Score?
Google Ads Quality Score is a number determined by Google that scores their view of your keyword relevancy, PPC ads, and landing pages. Furthermore, it is utilized along with your mass cost-per-click (CPC) to decide your ad rank in the bidding system.
The score, going from 0-10, reflects the rating of client experience from initial ad association through to the landing pages. It is a way of making sure users get what they’re looking for. There are several classes of quality scores to consider, including:
- Account-level quality score
- Ad group quality score
- Keyword level quality score
- Ad level quality score
- Landing page quality score
- Display network quality score
- Mobile quality score
Google follows an ad rank method while ascertaining a Quality Score. The equation that determines the quality score is the following:
Advertisement Rank = CPC bid x Quality Score
Though this might all seem complicated, businesses with more modest campaign spending plans can still work hard to optimize their accounts and improve their Quality Score, allowing them to show up in higher positions in search results.
Having a decent Google Ads Quality Score is significant for many reasons, but mostly because of its ability to choose whether your ads show up on Google Search. It can affect the overall health of your business.
How To Improve Your Google Ads Quality Score
Spending time and effort on improving your Google Ads Quality Score is necessary for your business. The higher the score, the lower your cost-per-click (CPC). If you have a higher score, Google is glad that you are providing for your audience’s needs; hence, Google will charge you less for every ad click.
Here are the best ways to improve your score:
Keyword research – To find relevant keywords to add to your campaigns, you should do keyword research. Make sure to look out for the long-tail keywords as well.
Refining advertisement text – You should try out ad copy that is more targeted to individual ad groups. This is because more targeted ads yield a higher CTR, which is a contributing component to a decent Quality Score.
Optimized landing pages – Your landing pages should give users quick and informative answers to their queries. Follow landing page enhancement strategies to make pages that maximize conversions.
Negative keywords – You should invest energy in researching and removing any negative keywords and insignificant search terms from your campaigns. These terms may adversely affect your score, and also waste precious budget.
Group your keywords – This can be one more helpful activity to improve your score. Within your distinctive ad groups, you can split your keywords into similar categories that are more important. This can also assist you with writing more pertinent ad copy.
These are only some of the ways you can improve your Google Ad Quality Score. There are more complicated and involved techniques that can help. However, you might need the support of expert Google Adwords management services in Perth if you wish to execute these properly.
Do You Require Help Improving Your Google Ads Quality Score?
Ensuring a high Google Ads Quality Score includes the administration and improvement of different areas. Our team of Google Adwords specialists in Perth can work with you to improve PPC campaigns to raise your score. Contact us today to find out more.
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