Time and time again, TV marketing has been revealed as the number one influencer on purchasing decisions. This isn’t surprising, as TV is unique as a medium. It combines both audio, visual and written elements all in one place. If you really think about it, there isn’t another medium quite like it.
If you’re wondering how to promote your business, then it’s worth considering TV as an option. A great TV marketing campaign can really help propel your business to new heights.
We’re going to talk about what it takes to make a great TV campaign. This includes the budget, Agency choice and more.
This is the first step to a great campaign because it will dictate every other decision that you make in the process. It’s important that you be honest with yourself during this stage in the amount that you can dedicate to the production of your TV Ad. It’s very important that you don’t over-commit with your budget.
The reason that you need to be realistic is because the style of Ad produced will be based on the budget that you have available. If you say that you have $20,000 available for production, but in reality you only intend to spend $10,000, then you will stifle the creative process. You might find that the Advertising Agency creating your Ad writes something that only works with a $20k budget. If you try to make the Ad with $10k, the quality will suffer and it can reflect badly on your business.
However, if you are straightforward with your budget, the Ad will be written with that budget in mind. This means that you can create a much more engaging Ad in the end.
The right Advertising Agency is the one that just ‘gets’ your business. This is a hard thing to explain because it is really based on feeling alone.
The first thing you should look for is if the Agency has hAd experience with similar clients or similar industries in the past. See what they did for these businesses, and what happened as a result. Don’t be afraid to ask questions about the Agency’s previous experiences. If the experiences are positive – they won’t hesitate to tell you.
You should also be looking at whether the Agency understands your business and your goals. You should be striving for a “Yes! That’s totally what I want!” feeling when you talk to them. If you don’t get that feeling, move on.
We always encourage a strong sense of consistency to run throughout all of our clients’ branding. By this, we mean that every Ad, whether Print, RAdio or TV, needs to have the same core message running throughout.
For example, if your business’ core message is “providing the best deals available,” then you need to make sure that every part of your Advertising communicates it. If you have a TV Ad that talks about your amazing customer service, and a print Ad that talks about your fast delivery, you aren’t being consistent.
Now, this doesn’t mean that you need every message to be literally the same for every Ad (i.e. the same words/images etc), but a campaign should be pushing the same core message overall.
One of the most amazing things about Advertising on TV in WA’s regional areas is that you can be extremely targeted. For example, it is possible to just target the southwest part of Bunbury and nowhere else if you wished.
Not all TV stations have this level of flexibility, but it’s still important to be as targeted as possible with TV marketing. Media costs for TV are expensive, so you want to ensure that you aren’t wasting your money Advertising to the wrong people.
In order to avoid this from happening, you need to be very clear about who your target audience are. Be as specific as possible about them in reference to their age, gender, interests and more. Once you know these details, explain them to your Advertising Agency so that it can book the right media for you.
We want you to create the best TV campaign possible because we understand the power of a well thought out campaign.
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