Websites are essential to your business. The design of your website is of utmost importance, as it is the first thing that a user notices when they visit it. A beautiful and clean web design will impress them and encourage them to explore further.
Web design is one of the most important metrics for determining whether a company is trustworthy or not, with visitors leaving if they find it unappealing. A clean and simple web design will also help your SEO.
Here are 7 web design trends that can boost conversions and are among the web design services that we offer.
Highlight Call-to-Action
Your website’s CTAs, or Call-to-Action buttons, are critical to lead conversion. People may become confused about the next step if they are not visible or placed correctly. To assist consumers in navigating and seeking additional information, you should emphasize the call to action. To encourage them to respond, use words that create urgency, such as Offer Now or Start Today. Aside from that, the proper contrast of colours such as red, green, or blue against a white or black background works exceptionally well. It can draw attention to and highlight the CTAs.
Creative Cursor Animations Or Cursor Shapes
You have probably seen websites where the cursor changes shapes or becomes animated. This is on its way to becoming a big trend and can help boost conversions. You can include a feature that leads the cursor to change into an image or animation related to your brand.
Less Buttons To Click
Having a lot of buttons can cause people to leave the website and abandon their carts. Most customers prefer to click a Buy Now or Add to Cart button and quickly checkout. People will most likely close the page and look for something else if there are a lot of boxes to fill or actions to complete. You don’t want to scare away potential customers in a highly competitive market. So, try removing any options that require visitors to create an account or check multiple boxes before making a payment.
Approximately 34% of potential customers abandon their purchase if they must create an account to check out. Less clicks are one of the top web design trends you can implement as a business owner to increase conversions.
Use A Mobile-Friendly And Interactive Design
It is important for your website to be mobile-friendly and responsive. Everybody uses a phone nowadays, and most people use their phones to buy online. So, if your website is not mobile-friendly, then you will lose a lot of potential customers.
Colour Combination
This is a growing trend in web design and adds to the overall appeal of the website. You can choose a colour scheme that is consistent with your brand and does not clash with the page’s images, typography, or call-to-action buttons.
Use 3D Scrolling Effects
Dynamic or 3D scrolling effect is a unique feature that can add to your website. This is a feature that animates images or videos as you scroll down a web page. The website for Urban Style Drive, a brand of one-of-a-kind bikes, has 3D scrolling effects to make their page more appealing to customers. It can undoubtedly help increase conversions and generate traffic.
Simplified Layout
Your website’s layout should be as simple and easy to use as possible. Visitors may struggle to find what they are looking for if there is a lot of clutter on the page, such as images, pop-ups, large headers, or different menu bars. It is possible that potential customers will leave the website as a result of this. To avoid such a situation, it is always a good idea to have a website with a simple layout that tells you exactly where to go. Incorporate negative space into your design or select a grid that displays all relevant information.
The Bottom Line
These are some web design trends that can help you increase conversions and make your website stand out. By implementing them, you may be able to reach a larger consumer base and expand your business. Your website can attract more customers while also improving their experience. As a result, the conversion rate increases.
We are the best web design agency in Perth to assist you with whatever you require for web design trends. If you want to get a web design service in Perth, then think about scheduling a meeting with Ad Impact today.
