Do your SEO results feel a little lacking? With so many different aspects to SEO, it’s very difficult to stay on top of everything. However, if you want to improve your results, consider some of the following things that your strategy might be missing.
Good Quality Backlinks
The number one metric that Google uses to rank pages in its search engine is the amount of quality backlinks it has. Notice that I said good quality backlinks, because there is a clear difference between good and bad when it comes to backlinks.
Good quality backlinks come from high-traffic sites that post links to your website. These links need to come from many different domains (100+ is very good and 300+ is ideal) in order to be taken seriously by Google.
You can build good quality backlinks by fixing broken links, creating shareable infographics or guest posting. Whatever you do, don’t pay an overseas (or local) company to spam thousands of sites with links to your website. This is punishable by Google and can result in you being pushed way down in the rankings list.
A Low Bounce Rate
If people are jumping off of your site only moments from jumping on, then there’s a problem. As far as Google sees it, people are coming to your page and then immediately disliking what they see. This translates into your page having bad content. As a result, it will put your page in a lower position on the search engine results page.
The way to get around this problem is to reduce the bounce rate of your page. This can be done by improving the readability of your content, removing popups and keyword targeting.
Faster Loading Speeds
The loading time of a page is a very important part of a website’s user experience and Google has said that it uses site speed as a metric in its ranking algorithm. In fact, 40% of people will leave a website that takes longer than 3 seconds to load (Kissmetrics).
Often times there is a fight between the visual aesthetics of a page and the loading speed, because some of the things that will make a page look really cool will also slow it down considerably. In these situations you should always opt for speed first, because a large proportion of people will simply leave your site altogether if it’s not fast enough.
You often hear a lot about the use of longtail keywords as part of an SEO strategy. This is still a great way to take advantage of low-competition searches, but there’s another strategy that is surprisingly underused – the use of location-specific keywords.
For example, if you’re a business that provides SEO services to people in the Perth region, then you should focus on keywords that use the word Perth – such as “white hat SEO services in Perth”. By including the name of your area (or surrounding areas), you will be able to target the people in your area who include the area name in their searches.
It’s common for people to focus heavily on the text of a page when it comes to SEO, but they often neglect the text at the very beginning of the page – the URL!
Keywords should always be included in the URL and the URL should explain (briefly) what the page is about.
Good – www.yourdomainname.com/how-to-make-better-urls
Bad – www.yourdomainname.com/?p=123
This also has the added benefit of enticing the user to click when the link is placed on other websites.
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