Social media can be an incredible asset to your business. It can allow you to reach millions of potential customers all over the world. However, though social media is a powerful tool, it is one that is often misused by even sophisticated businesses. To help you avoid the most common mistakes, here are 5 widely believed social media marketing myths.
1. A Presence On Social Media Is Enough
A successful social media campaign requires more than just presence on a set of platforms. You can’t simply create Instagram, Facebook and YouTube pages and expect to attract an audience, even if you have an established business. You should constantly engage your customers and carefully analyze the traffic of your social posts.
You should post content on a regular schedule. It isn't just about having an account on all social media platforms, but about making an account that reaches out to your customers.
2. Social Media Is All My Brand Needs
A brand and a business are tightly intertwined. Social media does help to boost your brand recognition by allowing you directly interact with your target audience. However, you need to couple this with other advertising mediums. You need outdoor campaigns, presentations, and maybe even direct mailers to make up the scaffolding of your brand.
3. Social Media Marketing is Free
Social media is free for the general public, but not for advertisers. There are some services that only become available for a fee. If you want to reach your audience, you will have to shell out for a paid campaign. With this service, you’ll be able to target your ideal audience and get a large number of views from potential customers. An example of this is customized Facebook branding, which easily draws the attention of prospective buyers.
4. More Fans Means More Sales
Size does not mean quality. You do want to reach a great many number of people in your social media campaigns, however you want to make sure that those you reach are interested in your business. For this reason, you should look to more than just people reached when judging the success of your campaign. Your brand must be visible not to everybody, but to the right kinds of people.
5. The More Hashtags The Better
Hashtags have taken social media by storm. Almost every platform is absolutely replete with this symbol. In fact, it’s practically impossible for someone who spends time on social media not to come across it every day.
Though they are popular, you need to be careful not to overload your posts with hashtags. Use them sparingly and try to use trending hashtags that are related to your product.
Perfect Your Campaign
At Ad Impact Advertising we have an experienced team of innovative digital marketing experts in Perth who will ensure that you only receive the best outcomes for your social media campaigns. Whether you are starting from scratch, or your current social media campaign just isn't working, we will optimize your pages and make a durable and powerful social media campaign that reaches your audience. Get in touch with us to find out more.
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