The internet has habituated users to lightning-fast load times. According to expert Perth web developers, a one-second delay in website load time results in 11% fewer page views, a 16% drop in customer satisfaction, and a 7% drop in conversions. Also, site load speed is one of the factors that Google uses to rank pages.
As websites get increasingly complicated and content-heavy, it’s critical to ensure that your site is optimized to decrease page load time. While many elements influence page load speed, many of which necessitate the assistance of a skilled web design and development Perth partner, there are a few simple modifications that can have a major impact on page load time. In this article, we’ll go over a few ways you can improve page load speed.
What Is Page Speed?
Page speed refers to how quickly content loads. Page speed is not to be confused with website speed, as it specifically refers to the time it takes for a given page to load.
As per the website development agency in Perth, page speed can be influenced by many factors. Here are a some of the more important ones:
- How many images, videos, and other media assets there are on the page
- What kind of themes and plugins you have on your site
- Server-side scripts and the coding of your site (and the individual page)
All of these factors have an impact on the speed with which your pages load and, therefore, the user experience of your website.
How to Improve Page Speed
Choose A Hosting Option That’s Performance Oriented
The hosting company you choose has a significant impact on the performance of your website. This includes the page loading times. Accepting substandard hosting in exchange for a lower monthly charge is one of the worst blunders you can make.
Poor performance is frequently associated with low-cost hosting. This could be due to pooling resources across numerous websites on an overburdened server, putting a strain on your page load times. By contrast, performance-oriented hosting options offer a robust platform optimized for speed. These companies usually don’t provide shared hosting, so you won’t have to worry about other websites draining your resources.
Cache Your Web Pages
Caching is one of the most efficient strategies to make your web pages load faster. Caching saves copies of your site files on the server, reducing the amount of time it takes for the server to build and send a web page to a visitor’s browser.
By requiring the server to spend fewer resources to load a page, caching reduces the Time To the First Byte (TTFB). You can cache your web pages in a variety of ways. This is something that can be done at the server level, so your host will take care of it. Alternatively, you can install a caching plugin like W3 total cache, a free WordPress plugin that makes caching your web pages simple.
Reduce The Amount of HTTP Requests
Minimizing the number of HTTP requests a page makes massively reduces page load time. When someone visits a website, their browser sends a ping to the web server, asking for the files that make up the page’s content. The browser renders the content on the page after the server responds with the requested files. Every file that makes up the page’s content is sent as a separate HTTP request by the browser. The more files on a page, the more HTTP requests there are, and the longer it takes for your web page to load.
Pictures make up a large portion of internet traffic, and image files are larger than HTML and CSS files, so they often take the slowest to load on a website. Fortunately, image optimization can lessen the time it takes for a picture to load. Many picture optimizers and image compressors are accessible for free online. They work by lowering the resolution, compressing the files, and changing their dimensions.
In A Nutshell
These are only a few of the strategies that may be utilized to speed up your site, but they’re some of the easiest to implement. By just using a few of these techniques, you should notice a significant improvement in your site’s speed and, as a result, the satisfaction of your customers.
Upgrading the loading speed of your website can be unmanageable and costly without professional guidance, which is why we recommend using our team for professional website design services in Perth. We have years of experience establishing and developing sites for businesses around Australia.