This being a new website one of Ad Impact’s primary tasks was to establish the name Snoot in consumers minds. The advertising also had to communicate the sites key benefits, which included the ability to upload large photos of the goods as well as write longer descriptions so buyers knew exactly what they were buying before they made the trek to the sellers place. Keeping in mind that the target audience were usually night owls who got online after work or college Ad Impact came up with a witty, clever spot that every night owl would identify with.