An A4 clear transparency film was supplied with the newspaper at the point of purchase of the paper or inserted into the paper. The film was a pointer to a full-page ad where the reader wass encouraged to interact with the image in the centre of the ad. Upon sliding the film across from the left to right and animated horse is revealed running off the page. The headline read “Fence them in with K-Rail”. The ad created a big impact and went on to garner first spot at the local award function.