Overview
Every few years the City of Perth runs a campaign to reframe Perth City to its residents in a new and exciting way.
We recommended a comprehensive approach to the city’s advertising and marketing. While an umbrella campaign positioned the city as vibrant, exciting, accessible and safe, a tactical campaign that was more topical in nature highlighted the multitude of other reasons to visit the city. This included entertainment promos, dining experiences or shopping during the festival season.
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- Client
- City Of Perth Parking