The Internet has brought lots of unique benefits to marketing.

One being lower costs for the distribution of information and media to a global audience. Internet Advertising, both in terms of providing instant response and eliciting responses,
is a unique quality of the medium. Online Advertising also offers a unique combination of scalability, cost-effectiveness, desirable demographics, highly targeted marketing, a rapidly growing audience and unmatched tracking capabilities. Ad banners combine broadcast, print and direct mail advertising. Making them a valuable tool for both branding and for driving business. Internet usage has grown dramatically in recent years. A recent survey by Nielsen Online revealed that weekly media consumption reached 89.2 hours in 2008. This is up from 84.4 hours in 2007 and 71.4 hours in 2006.
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