You never get a second chance to make a first impression. So it's important that your advertising is designed to create the right impression the first time. Your organization needs a creative and strategic edge to make it stand out from the crowd. Ad Impact Advertising has been a unique partner in the success of a diverse range of businesses since 1988. We have the experience to get you noticed. We can handle all your advertising, marketing and design needs in a totally integrated approach - from concept and design, to production, media planning and buying. Providing creative advertising solutions and strategic marketing advice, Ad Impact has consistently and significantly increased the sales volume, market share and profile of our clients - in an environment of constantly changing economic conditions. That experience means that today, Ad Impact is one of only a handful of totally integrated, full-service agencies capable of meeting the challenge of unseen horizons in both new technologies and business climates.Our real strength however, lies in our unique attitude towards what we do and to our relationship with all our clients, whether big or small. Newspapers provide an authoritative medium that combines credibility with broad market acceptance. Press combines emotional “sell” with informational reinforcement; in addition it offers “clip keep” potential, and coupon response. Creating press advertising that gets noticed is a specialist task. Our creative and design teams combine extensive press advertising experience with access to the most up to date graphics and production technology to ensure quality and impact in every press advertisement we place for our clients. In terms of value for money, creative radio advertising has historically been one of the most successful of all advertising media. We approach radio as a “theatre of the mind” medium that allows the creation of highly evocative images and scenarios at relatively low production cost. Targeting the medium to the message, we are able to access different socio-economic and demographic groups directly, with a communication tailor-made for each audience. Radio also offers a positive combination of reach and precise targeting via station/time buys. We recommend radio advertising as a highly cost-efficient medium that can achieve even better results when combined with other mainstream media such as press or television. Branding begins with a strong, accessible corporate identity for you and your product. Logo designs express the key characteristics and personality of your product or organization and become a unifying element and recognition device. Brochures, catalogues and annual reports provide a means by which to convey detailed information concerning your business. As they reflect the stature of your organization and the way it views itself, we approach each new print job as a communicative entity in its own right, as well as part of an overall strategy. Knowing what works, and how to harness the might of technology in creating and printing your print work, takes a blend of production skills. Our team has been working on creating superior print items for years, and their experience shows where it counts.In an ever-changing world, 3d design is fast becoming an essential tool of business – enabling companies to envisage and represent realities that cannot be captured in any medium other than the imagination.Whether for advertising, in-house presentations, or any other commercial activity, 3d design relies heavily on the point at which art meets technology. A website is not just a means of presenting your products and services through a global medium, but also allows for the creation of unique tools to communicate and promote your business. Your 'brand' is the result of the collective relationships between your company and its community: its clients, former and potential, its people, former and potential, its stockholders, other stakeholders, and the media community. The collective perceptions held by these groups of people over time combine to create your 'brand identity'. At Ad Impact Advertising, the brand is the foundation on which all creative and strategic marketing is based, and every single communication we issue on your behalf makes a positive contribution to your brand identity. Public relations – the total relationship between your company, your product and the public - is one of the most important elements of an effective advertising/marketing program and deals with all people, including potential customers, the financial community, media and even your own employees. Ad Impact has extensive experience liaising with the media in relation to company and product media releases and, where appropriate, can also access the services of other PR professionals. Strategic marketing is an information collection and analysis system, based on demographic and geographical profiling, which allows us to present an accurate image of your market and its make-up. From this beginning, an appropriate strategy aimed at creating a cohesive brand identity and demand for your products and services is developed by the Ad Impact team. Modern media planning demands a comprehensive understanding of statistical possibilities and the precise application of qualitative information. We strive to provide the most professional and effective media planning and buying service available, and we regularly utilise research and data to identify the buying habits of your target audience. Our sources include: NIELSEN-McNAIR. Detailed reach/frequency analysis for television and radio. ROY MORGAN AIM DATA T.A.P.E. Television programming service. Ad Impact utilises the most up-to-date survey data and rate information in order to measure performance. We are also able to access sophisticated spot monitoring systems, enabling highly accurate analysis of television campaigns. Please feel free to contact us any time: Ad Impact Advertising 17 Shenton Street, Northbridge, Perth, Western Australia, Australia 6003. Telephone: +61 8 9319 6999, Facsimile: +61 8 9227 6608. General:info@adimpact.com.au. Employment jobs@adimpact.com.au. The brief was to create awareness of a privacy fencing product called Neetascreen, amongst neighbours of whom don't get along. The solution was to leverage off the heated and hotly contested Australian Federal Election between John Howard and Kevin Rudd. In conjunction with The West Australian Newspaper, sections of Neetascreen Fencing were placed along the gutter that separated the bickering Liberal and Labor candidates. Headline: If you can't get along, install Neetascreen Fencing. Call 1300 666 283. The objective was to create awareness amongst parents with young children, the importance of teaching their child to swim with Austswim swimming instructors. 80% of child drowning deaths in Australia are under the age of five. Drowning is quick. Drowning is silent. The solution was to create a targeted ad that was interactive with the reader. The involvement with saving the child's life by turning the page, created an empathetic connection. Delivering the hard truth, next time you won't be there to save their little life at all. However by teaching them to swim, they won't become a sad statistic. SENIOR ACCOUNT MANAGER. With recent new creative appointments, the only 'CAXTON' won in Western Australia in 2007, appearances in the current issue of 'Archive' and 'Communication Arts', Ad impact is an agency to watch in 2008. Due to an increasing demand from new business wins and existing clients we have a need to employ a switched-on and savvy Senior Account Manager. This dynamic role will bring a fresh perspective to the agency. Proven account management experience within a creative advertising agency is vital with solid leadership qualities and the ability to communicate essential. As an Account Manager you will have the responsibility of working with a range of diverse clients, attend meetings and write insightful briefs for online, print, TV and radio. Relevant tertiary qualifications, a passion for creating great ads and an ambitious attitude towards winning new business is a mandatory. To be considered for this great opportunity please send through your CV to Luciano D'Ambrogio at jobs@adimpact.com.au. All correspondence will be treated in confidence. Midalia Fence Ad: With a limited budget, the brief was to create awareness amongst pet owners of a fencing product called Neetascreen. Leveraging off real classified pet, livestock and poultry ads, Midalia Steel achieved full-page impactfor the cost of a 10x7 press size. In conjunction with The West Australian Newspaper, the ad was paper-set and created after the classified deadline within two hours of going to print. Allowing the pagination of the pet section to be confined within the safety of the surrounding fence. Mia Lingerie Swing Tag: The brief was to create a call-to-action at the point of purchase by reinforcing the message, buying lingerie is for the partner's enjoyment as well as their own. The solution was to create extra long 400mm price tags. Unsuspecting customers were enticed to interact by raising the label and rotating it to read the headline. The garment price positioned strategically behind the headline on the back of the tag. The consumer realizing after reading the headline, 'turn him on', they were actually holding on to their partner's erection.Austswim Ad: The objective was to create awareness amongst parents with young children, the importance of teaching their child to swim with Austswim swimming instructors. 80% of child drowning deaths in Australia are under the age of five. Drowning is quick. Drowning is silent. The solution was to create an ad that was interactive with the reader. The involvement with saving the child's life by turning the page, created an empathetic connection. Delivering the hard truth, next time you won't be there to react so quickly. And it may be your child that will drown. Vers Couture Flower Shoe Campaign: The brief was to create a poster and magazine campaign to launch the new spring collection of Vers Couture shoes showing the full range of colours available. The solution was to use the new spring collection of shoes and create vibrant spring flowers, colour coding them into their different styles. In each poster exists over 30,000 flowers made out of shoes with dozens of styles and flower variations. CHIMERE PEARLS LOGO DESIGN, STATIONERY, BROCHURE, FORGE Group, ANNUAL REPORT, VANGUARD, AUTODOM, FASTRAC, GABRIELLA FRATTINI CATALOGUE, IL GELATO CAKE BOX, MENU, COMPUTERCORP, SILVER SPONGE, PALANDRI WINE LABELS, BALDIVIS SOFT PACKS, POSTER - SMOOTH, VERS AUSTRALIA, PERTH FASHION FESTIVAL BROCHURE 2006, 2007, AVENGER YACHTS, CITY OF PERTH PARKING SIGNAGE, MIDALIA STEEL RETAIL, COVENTRYS, HUMFREY LAND DEVELOPMENTS WEBSITE, UNDERCOVER PARKING WITH PERCY, PARK CLOSER WITH PERCY, NEODERM PRODUCT VISUALS, NATIVITY, EDWARDS SOLAR PRODUCT VISUAL, ONESTEEL PRODUCT, AUSTSWIM - LUCKY CHILD, MIDALIA STEEL - FENCE EM' IN, VERS COUTURE - SPRING RED, VERS COUTURE - SPRING RED, blue, yellow, KNUCKLE, TOES, FINGER TIPS, MIA LINGERIE - ERECTION, MIDALIA STEEL - ELECTION FENCE ADVERTISEMENT, ELECTION FENCE ADVERTISEMENT, WESTFISH - PURSE, PILL, PAN, ANTENNA MASTERS - SNAIL, BRUCE CHASE, JESTERS JAFFLE PIE - FAN CLUB, CHRISTMAS SHOPPING IN THE CITY, DANCING GLASSES, SOLCO - SOLAR PUMP, Advertising campaigns, brand development, graphic design, 3d, award winning agency, marketing, interactives communications, creative thinking, advertising, ad agency, digital design, perth, media buying, sweet sexy designers, smart creatives, intelligent media buyers. Ad Impact's win was the only Caxton to be won by a Western Australian agency and was one of only 12 awarded.